Alchemy Research Associates


Established in 1998, Alchemy Research provides a comprehensive range of qualitative and quantitative market research solutions.

We pride ourselves on our innovative research design, high quality fieldwork and insightful interpretation of research data.

We operate on a ‘consultancy’ basis and have the flexibility to source support services (eg, recruitment, fieldwork, data processing) from a variety of specialist suppliers.  As a result, we are able to concentrate more on the design, interpretation and ‘added value’ elements of research projects. 

We offer all forms of qualitative and quantitative research, both nationally and, via the Open World network of partner research agencies, throughout Europe and beyond. 

Our experience includes group discussions, depth interviews, accompanied shopping trips, street interviews, in-home interviews, in-store/exit interviews, telephone interviews, hall tests, self-completion surveys (eg, online, postal), mystery shopping and desk research.


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